Look at how websites are evolving today and you'll see everything moving very fast. A few years ago, websites were still popular with type set perhaps only in Times New Roman and blinking banners. Today, presenting a website that way is badly out of date, and it only makes the website look tacky.
That can turn a website's purpose upside down: instead of lifting the company's image as professional, it gets the company judged as tacky. Many company websites still haven't adopted modern web 2.0 approaches and remain stuck in the old style, whether because their developers are too busy or simply don't care. Yet it matters for a company to have a website that lifts its image, not one that drags it down.
Why should you have a website? The internet has become one of the most important parts of how we communicate. More people now spend their time in front of a computer connected to the internet than reading newspapers or watching the news on television for information, because the internet offers news that is always up to date, fast and complete. And there's no denying that the internet has become an inescapable part of our lifestyle.
Does your company have a website? Yes. But is it doing what it should? Does it represent your company's image, visually and in its content? Does it lift your company's image, or the opposite: does it drag it down? It could. These are the things I always stress on every project. Building a website that lifts the company's image, above all as a way to promote and introduce the company to everyone who visits, is essential when making a company profile website.
The number of internet users in Indonesia is forecast to rise sharply every year, which makes sense as globalisation gets under way. A website is one of the supporting tools, a medium for information and promotion online. A website is no longer a luxury for companies, organisations or individuals. It is a must for anyone ready to go public, or ready to expand and grow a business in any field. A website is also a symbol of credibility and prestige, showing that the business you lead is a step ahead of your competitors and better prepared for the global market.
With a website, everyone, from every part of Indonesia and the world, can easily get information about the company, institution or whatever you lead today, or easily contact you when they want to do business further.
